easyoga x Art
Client | easyoga
Art commission / storytelling / showroom plan
Brand x Story-curating
Task & Solution:
easyoga is a Taiwanese yoga brand. In 2014, easyoga opened its brand-new store in middle Taiwan. It locates next to the National Art Museum, so easyoga wanted to give this new store a brand image related to art. Therefore, we cooperated to create an Art project combining one-month artist-in-residence, pop-up gallery and yoga event to present the art atmosphere of the brand. During the artist-in-residence, I created a story about "circling in life" according to the yoga brand's concept, then painted on the wall and 8-pcs paintings.
Location: Taichung City, Taiwan